- Start with why – We align passion, talent, purpose and profit.
- Failing forward – We build, fail, learn – and repeat.
- No hidden agenda – We operate on trust and practice transparency.
- 100% human – We meet at eye level and bring our whole selves to work.
- Me, us, all of us – We create scenarios where everyone wins.
- Truly regenerative – We take care of ourselves and the world.